In 1947 in Charquemont, a village located in the heart of the Jura mountains. Michel Herbelin’s parents intended him to take over their business, but he only dreamed of precision mechanics. His two sons, Jean-Claude and Pierre-Michel, who join him on his journey. Quartz made its appearance around this time. While some see this as a sign of the decline of French watchmaking, for Michel Herbelin and his sons, it’s a tremendous opportunity to unleash the creativity of designers and meet the challenges of future generations. The transmission of know-how is an essential value at HERBELIN. Today, two of the founder’s grandchildren are contributing to the success of the family business. Their creativity and expertise give new impetus to the brand.